Wondering What is the best time to Post on Instagram? Let’s Unravel the facts in this post.
Gone are the days when the Instagram Platform is used to upload good pictures. With nearly 2 billion monthly active users, this platform is now used to share images, videos, reels, and live streams, and promote brands for social media benefits.
Now people are generating revenue by collaborating with other brands and promoting their stuff online. Instagram has become the second most preferred platform for customer service after Facebook.
Instagrammers spend hours in craft great content for their Accounts. They choose the best-quality images, hashtags, and even popular emojis to make sure that the audience gets to see them.
But that’s not enough. Timing matters a lot. Your efforts won’t pay off if no one sees your post. As the competition is heating up, you must find the best time to post on Instagram. This will increase your reach and engagement.
So scroll down the article and get the solution over it.
Table of Contents
Why Must You Know the Best Time to Post on Your Instagram Account?
To grow on Instagram, you need to focus on three key areas- High-quality content, attracting a target audience, and timing.
To maximize engagement, you need to analyze your audience’s behavior. If you post at a time when your followers are online, they will be able to see your fresh content while scrolling. This will boost your engagement.
What is the Best Time to Post on Instagram?
The best time to post on Instagram is not really when you post. It is all about when your followers can consume that content. It entirely depends on your audience.
Each audience behaves differently. It is because they live in different regions of the world, their lifestyle, their age, and other factors. To determine the best time for posting, you need to analyze Audience behavior and data and rely on it.
At what time of the day are your Followers most active on the Platform?
In What Country/Region do your followers live?
Getting answers to all these queries is complex. To get in-depth insights into your follower’s data, you need to go deep into the Analytics.
Analytics is the whole process of understanding the patterns of data. By relying on this data, you can make better content decisions and Instagram Strategy decisions.
Few Tips to Increase Your Engagement on Instagram
- Consider Posting During Peak Hours
Always try to make a brand post between 10 AM to 4 PM.
- Experiment With Weekend Posting
Weekend Posting helps you to increase engagement. If you are not seeing the Engagement returns on Weekdays, consider posting during Weekends
- It Depends on What Brand You Are Promoting
Use Social Media Analytics tools like Rival IQ to find the best time to post for you. The best timing of the posting entirely depends on What Brands you are promoting. For instance: There are better times to promote Alcohol brands during Weekdays and the daytime.
- Determine What Post Type Works Well for You
Do lots of experiments with the type of Posts and analyze what type of your posts your followers appreciate.
- Use Hashtags While Posting
Using different hashtags in your post increases the chances of being discovered by non-followers too. This diversifies the feed you might appear in and expand your reach over time.
How Can I Use My Instagram Profile to Determine the Best Time to Post?
The second tab under the insights is “Activity,” which will gather good data for you. First of all, you will be able to check your general reach. It will provide you with data for the last seven days.
Here you can analyze the data you post daily and their reach.
Further, there is an Interaction tab to look at Profile visits quickly. It will highlight the days you had the most Profile visits.
The other tab is “Audience,” where you can see followers by hours or days. Look for the day of the week when you get more followers than other days.
Finally, the Top Locations tab will help you determine your best Time Zone. It will show you Cities/towns where most of your Audience live. Switch to Countries to get a broader picture.
Both these features will help you to pick the time zones to base your posting schedules. You should check these metrics every month to analyze the pattern.
However, Instagram app Analytics is less extensive and detailed to provide such data.
Determine the Best Time to Post on Instagram
Luckily, many tools are available online to ease your task of determining the best time to post on Instagram.
Method 1. By Using Social Media Management Tools
Method 2. Start Experiment With Your Posting Times
After posting content according to the mentioned posting time for several months, it’s time to analyze your Previous posts to see which post performs well.
To do so, put all the data on the Spreadsheet to analyze the numbers.
Method 3. Check Out Your Instagram Insights
Note: To access this feature, you must own a Business Account, which you can turn off anytime quickly.
- First of all, open the Instagram app and tap on Settings.
- Click on the three bars in the top right corner and tap “Insights.”
- Taping on the Audience bar will show you the number of followers who were online each hour. The hour bar that is the tallest is the best time for you to post on Instagram.
- When you tap on days, it will show you for which days your audience is online. The day with the tallest bar is best for you to post.
Frequently Asked Questions
Q. What is the Best Time Frame to Post on Instagram in 2023?
Ans. Workdays in the afternoon and evening are the best time to post on Instagram. According to our calculation, the best time to post on Instagram is 10 AM to 4 PM. This time frame is ideal to encourage engagement.
Q. Which Are the Best Days to Post on Instagram?
Ans. Tuesdays and Wednesdays are the best days to post on Instagram.
Wrapping Up!
Before scheduling your Instagram content, consider your target audience and content intent.
To understand all these things, you must look at past data from your Instagram account and your target audience habits.
This post succeeds in answering all the queries waving in your mind. Thanks for reading!!
